Privacy Policy

Last Updated: March 14, 2026

ALERUT Photography (“we,” “us,” or “our”) operates https://www.alerut.photography/ (the “Site”). We are committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, and safeguard personal information in accordance with California law.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked with you (“Personal Information”):

  • Contact Data: Name, email address, phone number, and physical address provided via contact forms or booking requests.
  • Project Data: Property addresses for real estate shoots, gate codes or access instructions, and client-specific preferences.
  • Technical Data: IP addresses, browser type, and device information collected automatically via cookies or analytics tools.
  • Visual Data: Images and video captured during sessions, including 3D virtual tours and aerial drone footage.

2. How We Use Your Information

We use the collected information for the following purposes:

  • To provide and deliver photography, 3D virtual tours, and drone services.
  • To process payments and manage project scheduling.
  • To communicate regarding service updates, technical notices, or marketing (with your consent).
  • To comply with California AB 723 (2026) regarding the disclosure of altered or virtually staged images.

3. Drone & Aerial Privacy

As a provider of drone services, we adhere to FAA Part 107 regulations and California privacy laws.

  • Privacy Protections: We take reasonable steps to avoid capturing identifiable images of individuals or private property not included in the scope of our contract.
  • Data Redaction: We may blur sensitive information (such as license plates or neighboring windows) captured inadvertently in aerial footage.

4. Third-Party Service Providers

We may share data with third-party partners to facilitate our services, including:

  • Media Hosting: Platforms such as Matterport (for 3D tours) and secure cloud storage providers.
  • Business Tools: Scheduling software, payment processors, and CRM systems.
  • Legal Compliance: We do not "sell" your personal information. We only "share" data as necessary to provide requested services.

5. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights:

  • Right to Know: You can request a disclosure of the personal data we have collected about you since January 1, 2022.
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
  • Right to Correct: You may request that we correct inaccurate personal information.
  • Right to Opt-Out: You can opt-out of the sharing of your personal data for cross-contextual behavioral advertising.
  • Non-Discrimination: We will not discriminate against you for exercising any of these rights.

6. Altered Media Disclosure (AB 723)

Pursuant to California Business & Professions Code §10140.8, we disclose that certain images provided for real estate marketing may be digitally altered (e.g., virtual staging). In such cases, we provide the original, un-altered images to the listing broker to ensure compliance with state disclosure requirements.

7. Security

We implement industry-standard security measures, including encryption for data in transit and at rest, to protect your personal information from unauthorized access.

8. Contact Us

To exercise your privacy rights or ask questions about this policy, please contact us at:

ALERUT Photography
Dublin, California
Website: https://www.alerut.photography/