Navigating California's AB 723: The 2026 Rules for Real Estate Photography and AI Media

Artificial intelligence has transformed real estate marketing, turning empty rooms into stunning, magazine-worthy spaces with just a few clicks. But as visuals become more powerful, they’ve also become more misleading. To protect buyers and restore trust, California has introduced AB 723, a new law that requires full transparency when listing properties with digitally altered images. Whether you’re an agent, photographer, or media creator, understanding these new rules isn’t optional, it’s essential.